Building the Nation 2025 – Bhubaneswar Chapter (Channel Partner Segment)

As India accelerates its digital transformation, technology partners play a crucial role in enabling organisations to adopt next-generation solutions. Recognising this, CRN India, in association with Dell Technologies and Intel, hosted the Channel Partner edition of Building the Nation 2025 in Bhubaneswar on August 28, 2025. The evening session focused on how Dell and Intel are equipping partners with tools, technologies, and programmes to drive profitable growth in an AI-first era.

The session started with Praveen Kumar, Director & Founder, Qbic Catalyst Partners Pvt Ltd., representing Dell, who outlined the company’s leadership in AI PCs and customer support. He explained how Dell’s latest Pro, Pro Max, and Pro Essential devices, powered by NPUs, are designed for AI-driven workloads. “From Copilot integration to enterprise-grade security, Dell PCs are built to deliver performance and reliability. Beyond devices, our commitment to partners includes customisation, ProSupport services, and end-to-end collaboration opportunities,” he shared.

Also the highlight was the new Dell Pro Essential series, which is business-ready and affordable, starting at ₹31,999. It is designed for everyday business needs. Despite its affordability, Essentials doesn’t compromise on performance. It offers robust security, Full HD+ displays with a 16:10 aspect ratio, up to 10 hours of battery life, and MIL-STD-810G military-grade durability, ideal for the Gen Z workforce and SMEs alike. Plus, it supports open standards, ensuring compatibility with all peripherals, monitors, headsets, and more.

These newly launched AI-powered PC portfolio is designed with built-in NPUs (Neural Processing Units) to handle AI workloads directly on the device. These next-generation PCs enable faster, more secure, and energy-efficient execution of tasks like transcription, content creation, and data analysis without always relying on the cloud. Positioned as a game-changer for MSMEs, the AI PCs combine enterprise-grade performance with user-friendly design, helping businesses improve productivity, strengthen data privacy, and reduce operational costs while staying future-ready.

The second session was delivered by Abhirup Paul, Zonal Manager - East Zonal Manager - East, Intel, who delved into his company's portfolio and the Intel Partner Alliance (IPA) programme. He highlighted the growing AI opportunities across industries such as banking, retail, healthcare, and education, noting that Intel’s CPUs, GPUs, and NPUs together form the backbone of modern AI PCs. “Intel is not just a technology provider—it is a partner in your journey of success and innovation. With IPA, partners gain access to rewards, resources, training, and marketing support, helping them increase profitability while delivering cutting-edge solutions to customers,” he pointed out.

Through detailed insights into market opportunities and programmes, the session empowered partners to strengthen customer relationships and unlock new revenue streams.

The Bhubaneswar Channel Partner edition concluded on a high note, with strong participation from 40+ local and regional partners, reaffirming Dell and Intel’s commitment to building a future-ready partner ecosystem in India’s Tier 2 and 3 cities.